Partner Marketer

It’s a good question isn’t it?  Do you care about what kind of offers you promote?  Or do you just care if they make money or not?

One of the problems with affiliate marketing is that it can become a little bit anonymous at time. I can see where many people just think of clicks as “clicks” and conversions as “conversions”.

In reality clicks are people.  And conversions are people filling out a form or buying a product.

Easy to forget.  Important to remember.

Here are some good questions to ask yourself before you start promoting an offer:

• Are these people getting something good in exchange for their money or data?
• Do I even know? Have I tested the offer myself?
• Would I recommend this offer to a member of my family or a friend?
• Would I feel comfortable putting my name and picture on the landing page saying “I highly recommend this product!”

If the answer is yes to all four questions you likely have a very good product that could make you a good deal of money long-term.  It also comes with a great side benefit: Feeling good about what you promote.

All the best.

-Ola

No Comments

Are you focused on building an audience?

Hi,

Hope you’re having a great summer!  (or winter if you happen to be in the southern part of the globe).

I will be expanding more on the term “Long Term Affiliate Marketing” in an upcoming report but in a nutshell: Build a repeat audience for the long-term and sell multiple products and services to it.

I know….  It’ s such an easy and simple suggestion.

But it is also one of the most powerful and single most important strategic decisions an affiliate marketer can make.  In todays fast-paced affiliate world offers come and go.  And if you’re building your business on short-term campaigns you’re in for an uphill battle.

How many times have you got an email from your account manager saying that Campaign XYZ, one where you have been making serious money with, has been paused or discontinued?   Pretty irritating, isn’t it?

To simplify:  There are two types of affiliates.  One is focused on offers…  the other is focused on building a long-term stable audience.

1. One is sending one-time traffic to advertisers and make (or lose) money.

2. The other one is creating a loyal audience in a specific kind of vertical and even better: Establishes a toll booth where advertisers pay to get access to this audience.  Not only high commissions.   But slotting fees.

Which one would you rather be?

Talk to you soon.

-Ola

No Comments

Big congrats to Shawn Collins and Missy Ward for launching their first trade magazine!  The magazine is called  Feedfront Magazine and it’s a tie-in to their conference Affiliate Summit .

It’s a great first issue and can’t wait to see what’s next.  If you live in the US you can subscribe for free to the print edition here.    The digital version is available for download here.

Enjoy!

-Ola

1 Comment