Affiliate Marketing Ethics: Do you care about what you promote?
It’s a good question isn’t it? Do you care about what kind of offers you promote? Or do you just care if they make money or not?
One of the problems with affiliate marketing is that it can become a little bit anonymous at time. I can see where many people just think of clicks as “clicks” and conversions as “conversions”.
In reality clicks are people. And conversions are people filling out a form or buying a product.
Easy to forget. Important to remember.
Here are some good questions to ask yourself before you start promoting an offer:
- Are these people getting something good in exchange for their money or data?
- Do I even know? Have I tested the offer myself?
- Would I recommend this offer to a member of my family or a friend?
- Would I feel comfortable putting my name and picture on the landing page saying “I highly recommend this product!”
If the answer is yes to all four questions you likely have a very good product that could make you a good deal of money long-term. It also comes with a great side benefit: Feeling good about what you promote.
All the best.
-Ola
