Great interview with Jeff Molander on Affiliate Marketing
Richard Maven at UK-based e-consultancy.com has a great interview with Jeff Molander up discussing topics such as analyzing ROI and customer quality at the affiliate level, tracking repeat business and more.
Here is an excerpt:
How do you feel affiliate marketing budgets might be affected if and when retailers move away from the ‘last click wins’ model?
Bottom line: This is where the action is — and things are just now beginning to heat up. Watch for companies like ValueClick taking all their performance-based media opportunities and roll them together for larger advertisers — using CPA affiliate networks like Commission Junction as an “indicator of purchase intent” in a more complex, yet highly predictable, shopper behaviour pattern.
Who wins on the publisher side? Those who provide the most value and the value game always comes down to actions.
Highly recommended. Here is the link again.
-Ola
